The all-in-one sales and marketing platform for residential builders.

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Take control of sales

It's time we move passed expensive middlemen, lawn signs, and offline sales black holes.

Websites like Zillow and Redfin make their money by connecting leads with agents; essentially hijacking an otherwise unrepresented buyer. Edgewise connects the buyer directly to you, and gives you the tools to modernize tasks traditionally handled offline.

The result is substantial cost savings, efficiency, transparency, and overall happier buyers.

The entire buyer journey

From finding leads (Discovery), converting leads to buyers (Transaction), to getting buyers to settlement (Fulfillment).


  • New construction specific content
  • Lead management and automated nurturing
  • Messaging and ChatBots
  • Promotions
  • Real-time analytics and reporting


  • Reservations
  • Online negotiations
  • Document sharing
  • Design Studio selections
  • Invoice & deposit payment processing


  • Automated construction updates
  • Milestone planning / reminders
  • Walk-through checklists
  • Build orders
  • Transaction history export

Real-time Automation

Keep your internal teams, leads, and buyers all up to date.

  • Marketing Channels

    Your Edgewise project page, white label, hosted sites, and API integrations update instantly. Everything in sync.

  • Buyers

    Buyers receive automatic updates as their unit progresses; proactively keeping them informed.

  • Leads

    Your leads will receive regular communication keeping them engaged. Edgewise automatically handles drip marketing and lead nurturing for you.

  • Analytics

    The project dashboard provides immediate performance and progress visibility.

Analytics & Intelligence

Simple and actionable visibility into performance at the project level, and across the entire organization.

Simplify Lead Management

Built-in, and easy-to-use.

Tailored for new construction

All the features you need, without the bloat / complexity of the ones you don't.

Sales visibility

No more sales black holes, and nagging the sales team for updates. Log in at any time to see how your leads are doing.

Weekly reports

Lead reports are emailed weekly, so you can stay up to date – even if you aren't regularly logging in.

  • Stark Tower Condos
    Peter Parker
  • 177a Bleecker Street
    Bruce Banner
  • Wakanda Townhomes
    James Barnes
  • Stark Tower Condos
    Steve Rogers

Powerful Integrations

Through the power of Zapier, you can hook up just about anything to Edgewise. Send Edgewise leads into Salesforce, post to Slack when units are sold, tweet when construction progresses, and much more.

Modern API

You have full read/write access to your data.
Use our GraphQL and Webhook API to extend the functionality of your current website, integrate with a CRM / CMS,
or even build your own Edgewise!

  project (id: "42") {
    abstract {
      price {
      units {

WordPress Plugins

Built on our API, WordPress plugins quickly and easily embed Edgewise functionality into your WordPress powered websites.

  • Show your current inventory across corporate and project websites.
  • Embed project images, hosted in Edgewise.
  • Link to documents hosted in Edgewise (eg. brochures).
  • Display active promotions.

Hosted Project Websites

Turn-key project websites, powered by the same technology that powers Edgewise.

  • Custom domains
    We handle everything, from setup to maintenance.
    HTTPS certificates included.
  • Real-time syncing
    Updates made in Edgewise instantly push to your project's website.
  • Automatic updates
    We're constantly improving our products.
    Updates are rolled out regularly and automatically.
  • Search Engine Optimized
    Built with SEO and performance as a top priority.
  • Responsive Design
    50% of visitors are on a mobile device.
    Mobile or tablet, we have you covered.

Design Studio

Replace flip books and static PDF files with our interactive Design Studio. Responsive design is web, tablet, mobile, and TV friendly.

  • Option and upgrade selections are saved to lead and buyer accounts. Pull up their selections in your physical showroom to continue the conversation.
  • Invoice buyers for their upgrades, which can be paid right in Edgewise.
  • Options can be "locked" at a given construction phase.


Simple and straightforward.
No hidden fees.


Try out Edgewise for as long as you like.

  • No setup fees
  • No commission or exclusivity
  • Unlimited users
  • API access
Get Started In Minutes
per project, billed monthly
  • No setup fees
  • Advanced analytics and reporting
  • Hosted project microsites
  • Payment processing
  • No commission or exclusivity
  • Unlimited users
  • Cancel at any time
Contact Sales

Design a custom package for your business.

  • Volume discounts
  • White label
  • Custom websites
Contact Sales

Start Selling Online – Fast

30 day free trial. No credit card required.

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  • Is Edgewise a brokerage?

    No. Edgewise is a technology platform, providing Software as a Service (SaaS). Edgewise integrates into whatever sales setup you have; from traditional brokerages to fully in-house sales teams.

  • Does this replace my sales team?

    No, not quite. Today's buyers increasingly prefer to do more online, but most will still need some face-time. Edgewise allows you to evolve with your buyers, while simultaneously cutting costs.

Contact Us

We're happy to answer questions, and/or schedule a demo.

I'm interested in learning more about selling in Edgewise.