The all-in-one marketing and sales platform for residential builders.

Start Selling

Bringing ecommerce to real estate

It's time we move passed lawn signs and open houses...

  • Substantial cost savings over using traditional brokerages
  • Increased unrepresented buyers
  • Increased pre-construction sales
  • Increased buyer satisfaction
  • Decrease customer service
  • Built-in CMS, CRM, and payment processing
  • Automation
  • Analytics and Business Intelligence


Edgewise is a true marketplace, from finding leads (Discovery), converting leads to buyers (Transaction), and getting buyers to settlement (Fulfillment).


  • New construction focus
  • Document & image hosting
  • Automated lead nurturing
  • Buyer <=> Seller messaging
  • Promotions


  • Reservations
  • Online negotiations
  • Document sharing
  • Design Studio
  • Invoice & payment processing


  • Automated construction updates
  • Milestone planning / reminders
  • Walk-through checklists
  • Build orders
  • Transaction history export

Real-time Automation

One input event triggers many instant and automatic actions. Everyone up to date, minimal effort.

  • Marketing Channels

    Your Edgewise project page, white label, hosted sites, and API integrations update instantly. Everything in sync.

  • Buyers

    Buyers receive automatic updates as their unit progresses; proactively keeping them informed.

  • Leads

    Your leads will receive regular communication keeping them engaged. Edgewise automatically handles drip marketing and lead nurturing for you.

  • Analytics

    The project dashboard provides immediate performance and progress visibility.

Analytics & Intelligence

Simple and actionable visibility into performance across the entire organization, and at the project level.



AVG Time on Page

3m 17s

AVG Sale Price


AVG Days on Market

2 days

Powerful Integrations

Through the power of Zapier, you can hook up just about anything to Edgewise. Send Edgewise leads into Salesforce, post to Slack when units are sold, tweet when construction progresses, and much more.

Modern API

You have full read/write access to your data.
Use our GraphQL and Webhook API to extend the functionality of your current website, integrate with a CRM / CMS,
or even build your own Edgewise!

  project (id: "42") {
    abstract {
      price {
      units {

WordPress Plugins

Built on our API, WordPress plugins quickly and easily embed Edgewise functionality into your WordPress powered websites.

  • Show your current inventory across corporate and project websites.
  • Embed project images, hosted in Edgewise.
  • Link to documents hosted in Edgewise (eg. brochures).
  • Display active promotions.

Hosted Websites

Powered by the same technology that powers Edgewise.

  • Custom domains
    We handle everything, from setup to maintenance.
  • Real-time syncing
    Updates made in Edgewise instantly push to your website.
  • Automatic updates
    We're constantly improving our products.
    Updates are rolled out regularly and automatically.
  • Search Engine Optimized
    Built with SEO and performance as a top priority.
  • Responsive Design
    50% of visitors are on a mobile device.
    Mobile or tablet, we have you covered.

Plans & Pricing

Choose the plan that works best for you.
Switch at any time.

  • Monthly cost: $200/project
  • Referral fee: none
  • Cost per lead: $0
  • Onboarding cost: $0
  • No exclusivity
  • Unlimited users
  • Cancel at any time
Get Started
  • Monthly cost: $0
  • Referral fee: per unrepresented buyer
  • Cost per lead: $0
  • Onboarding cost: $0
  • No exclusivity
  • Unlimited users
  • Cancel at any time
Get Started

Start Selling Online – Fast

Start Selling

Contact Us

We're happy to answer questions, and/or schedule a demo.

I'm interested in learning more about selling in Edgewise.