The new construction marketplace

Everything builders need to sell direct to buyers.

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Bringing ecommerce to real estate

Edgewise is an all-in-one selling platform for builders.

  • Substantial cost savings over using brokerages
  • Increased unrepresented buyers
  • Increased pre-construction sales
  • Deferred costs till post-settlement
  • Built-in CMS, CRM, and payment processing
  • Focus on what you do best (building homes!)


Edgewise is a true marketplace, from finding leads (Discovery), converting leads to buyers (Transaction), and getting buyers to settlement (Fulfillment).


  • New construction focus
  • Automated lead nurturing
  • Buyer <=> Seller messaging
  • Promotions
  • Document & image hosting


  • Reservations
  • Online negotiations
  • Document sharing
  • Design Studio
  • Invoice & payment processing


  • Automated construction updates
  • Milestone planning / reminders
  • Walk-through checklists
  • Build orders
  • Transaction history export

Real-time Automation

One input event triggers many instant and automatic output events. Everyone up to date, minimal effort.

  • Marketing Channels

    Your Edgewise project page, white label, hosted sites, WordPress, and API integrations update instantly. Everything in sync.

  • Buyers

    Buyers receive automatic updates as their unit progresses; proactively keeping them informed.

  • Followers

    Project followers receive regular digest emails keeping them engaged. Edgewise automatically handles drip marketing and lead nurturing for you.

  • Analytics

    The project dashboard provides immediate financial and progress visibility.

Real World Example

Here's a common sequence demonstrating how Edgewise's features tie together.

Spec Editor

Use the Spec Editor to offer personalization options to buyers. You can set an option to "lock" based on the unit's construction phase (eg. must select backsplash by Drywall phase).

Design Studio

Buyers make their personalization selections based on the options entered in the Spec Editor. On average, buyers upgrade 5%–10% the base price.


Personalization invoices are automatically generated based on the buyer's Design Studio selections. You can add notes, customizations, credits, and discounts.


Buyers can log in and pay their invoices using credit / debit cards, or ACH. The funds are automatically transfered to your connected account.

Build Order

The project's builder can log in, view, and print a unit's build order; which shows the buyer's Design Studio selections with additional construction related details.

Modern API

You have full read/write access to your data.
Use our GraphQL and REST API to extend the functionality of your current website, integrate with a CRM / CMS,
or even build your own Edgewise!

  project (id: "42") {
    abstract {
      price {
      units {

WordPress Plugins

Built on our API, WordPress plugins quickly and easily embed Edgewise functionality into your WordPress powered websites.

  • Show your current inventory across corporate and project websites.
  • Embed project images, hosted in Edgewise.
  • Link to documents hosted in Edgewise (eg. brochures).
  • Display active promotions.

Hosted Websites

Powered by the same technology that powers Edgewise.

  • Custom domains
    We handle everything, from setup to maintenance.
  • Real-time syncing
    Updates made in Edgewise instantly push to your website.
  • Automatic updates
    We're constantly improving our products.
    Updates are rolled out regularly and automatically.
  • Search Engine Optimized
    Built with SEO and performance as a top priority.
  • Responsive Design
    50% of visitors are on a mobile device.
    Mobile or tablet, we have you covered.

Contact Us

We're happy to answer questions, and/or schedule a demo.